How TV Advertising Industry Works

Television (TV) advertising is among the most effective ways to promote Best massage chair pad and its brands. However, with the advancement of technology advertisements has been gradually transitioning to digital marketing.

Purpose of TV Commercials

It is usually all about sales. The main objectives of TV commercials are to make a sale or to increase it. You intend to make a strong impression on the viewers so that they can remember your products.

However, commercials can also involve publicity for the company, public service announcements, education, and the like. For instance, your company who is sponsoring an event showcasing massage equipment would like to raise public awareness through TV ads.

We have made a list of how TV advertising works and how it has evolved over the years:

Buying TV Spots

Television ads are bought as TV spot packages. Commercials usually run from 30 to 60 seconds.

You must first present your budget to the advertising representative or officer who will then create a proposal tailor-fit for your needs. The preferred airing time and days, length of the commercial, and target audience will then be carefully considered.

Once you come up with a sound agreement, you will then sign a contract and your ad campaign is now ready to launch.

There is perfect timing for airing TV ads.

American Time Use Survey published that people aged 15-years old and onwards spend roughly three hours a day just to watch TV. Hence, if you want your ad to reach more viewers as possible set your target airing schedule inside those hours.

Most especially if you are a small enterprise that has a small budget for advertisements, you must wisely choose the right airing time and the right price for your ad. You may want to consider the number of times the advertiser agrees to air the ad and the popularity of the program where your ad will be aired.

Additionally, bear in mind that almost every TV channel has time limitations and schedules when to air an ad of a certain topic. For example, on a morning show for children, you are not likely to see ads about beers.

The Super Bowl is one of the most-watched events in the United States, thus last 2015 a 30-second advertisement was at $4.5. This is quite expensive but worth the investment because your ad will surely be viewed by several individuals.

Currently, we also have various online streams and programs that can air advertisements. Some of them include Hulu, Netflix Inc., Youtube, etc. If you want to maximize the money you spent on your ads, you must know who your target population is and when will they most likely view your ad.

You should know the sweeps and upfronts.

Learn more about the so-called “upfront” season that started in the 1960s. It is the advance selling time during spring wherein marketers can buy TV advertisement airtime months before the fall. Thus, every year major TV networks would promote their upcoming shows to create awareness on where potential marketers can place their ads.

Meanwhile, the “sweeps” period happens when shows suddenly have must-see episodes and start having special guests. This allows marketers to gather detailed information about the expected size of the audience. As a consequence, the TV stations can charge promoters higher fees for ad spots during the most popular programs.

Television advertisements have drastically changed since the digital world flourished. Presently, online streaming is at the top of its game. However, traditions such as the sweeps and upfronts are still practiced.

Leave a Reply

Your email address will not be published. Required fields are marked *